This research project is an exploration of colourism in the media, the negative stigma associated with being dark-skinned, and what influence media has on the use of skin lightening products. Racial discrimination has been studied widely in many sectors but something that is highly neglected is the underlying problem of skin-tone categorisation, where people of the same ethnic background, in this case, African/Caribbean, are put into groups of light-skinned and dark-skinned. The media industry is extremely influential in the society we live in it has a very important role in the world we live in today, it can be a cause for change, and it influences our social and political view. The media is to be held accountable for the influence and beliefs of what is considered beautiful.