The supervisions and group meetings would normally be used to prioritise the most important things that needed to be done for the project. Also to agree a course of action and interim deadlines for outcomes.
1st meeting - 21st October, 2019:
This supervision was a group meeting, to allow us all to bounce ideas off of each other. We sat in a circle and each said the title of our project and one sentence about it until everyone had spoken. Then we were able to go into greater depth and find out what we are planning for our final outcomes.
2nd meeting - 28th October, 2019:
This was another group meeting, where we spoke about where exactly we explored places we could visit (e.g. museum, art exhibitions) to help us understand the depth of our research projects. In this crit a colleague of mine called Jena really helped me realise that topic that I am focusing on has not been focused on enough because she expressed to me that she didn't even know that skin bleaching existed, and that she wasn't aware of this problem in the community.
For my exhibition I chose to visit the Rock Your Soul exhibition at the Victoria Miro gallery
3rd meeting - 9th December 2019
Today we spent some time going through our proposals. After giving an explanation about my project I was given a large list of things to consider when doing the research into my project. These are my notes from this session:
Racism and the Media: A Textual Analysis Kassia E. Kulaszewicz
Portrayal of Minorities in the Film, Media and Entertainment Industries
Yurii Horton
Accessibility
Social awareness campaign –
Adbusters
10 sec adverts
Spoof advertising
General advertising – race issues
Tiscami
Advertising placement – where are things usually put
How would they target people?
Audience research
Find people who have done the method of research (e.g. questionnaires)
Vice documentary
Steve McQueen
Group Crits - 27th January, 2020
On this day I presented my rough draft in front of my colleagues. I had no idea what route I was heading down but the feedback from this crit really helped me to determine what I wanted to create.
I created some social awareness campaigns of my own, where I took some photos of famous black women within the industry and brightened parts of their faces to look unnatural to the human eye.
Feedback from Crit:
Many people understood the angle I was taking on it, but others also wanted the shock factor to be more, they suggested that I should add some disturbing side effects of skin bleaching to get my point across. Although, they said they understood the stance I was trying to get it was they could still see the beauty in it, which is not what I am trying to promote.
4th meeting - 17th February 2020
COVID-19
I received the news that our university was going to be closing due to the outbreak of the coronavirus. So the supervision session planned for 16th March 2020 had to be cancelled whilst our supervisors figured out how we were going to continue our modules.
5th meeting - 31st March, 2020 Virtual
Mim and I met via Whereby on 31st March 2020, after much panicking on my end due to the covid-19 situation, I expressed to Mim that I wasn't sure how I was going to show what I had intended to create for my final exhibition digitally. We discussed my project and how I can adapt my original physical ideas into digital ideas.
6th meeting - 16th April, 2020 Virtual
Mim and I met via Whereby on 16th April 2020, we discussed my project and how I can adapt my original physical ideas into digital ideas. Here are my notes from our session:
Mim notes:
create a mock up
keep an eye on the meaning - does it mean what i want it to mean
try and create it best as i can to what i want it
research photographer styles - famous for photographing black skin (might be easy to look for famous campaigns and research the photographer)
makeup artist - again famous for creating looks on black skin - theres loads on instagram (berniciaboateng)
and make sure the meaning links to what i am trying to say - love the skin you're in - think of a new headline that hasn’t been used
& also beauty advertising campaigns - e.g. Dove, Nivea etc
Note down things in common
Testimonies from people who have grown up black - what was their experience? Do they feel as if lighter skinned women have more privilege/better quality of life? How does being darker skinned affect their self esteem?
print campaign
is there a version of something where i could do it on the front cover
through different media platforms e.g. TikTok, Snapchat
Be very clear on the headline
Checklist for blog:
Supervision notes
Reflecting on your practice
What did you want to do / How can i work with them
Find the positives in all the negatives
Use existing shoots and alter them
Brickalage
Critical practice
Cindy Sherman
Test them out on Zoom - Focus Group
portrait photography
snapchat advert
headline: love the skin you’re in - Olay uses this
fiona tanner - makeup artist
kemi beauty
Combination of shots from a photographer that does beautiful
Snapchat filters make it beautiful with the horror pf skin effects
3 separate press ads
different but have the same end line with the product
Executions need to be different
look at spoof adverts
what do they usually do and have that language and codes and connotations
and then snapchat filter design
facebook type thing maybe like a 30 day challenge
Set up a website to display it
google slides
7th meeting - 12th May 2020 Virtual
Mim and I met via Whereby on 12th April 2020, we discussed my website and how I can show all of my research and adaptions properly through the use of a blog. We also spoke about my final outcomes and how I can show them in the same type of way I would have exhibited them. Here are my notes from this session:
Work on website:
Remove About page
Create 2 more Social Media Exhibition pages
Change home heading to Exhibition
Add playlist to website
Complete Project Management section:
Permission Forms
Document the intention had been to take photographs of people but Covid happened so now I have to get consent from photographers to use their photographs - document this on Project Management page
Insert Project Proposal - 1st and Final Draft
Complete Ad Campaign outcomes:
Snapchat filter
Instagram feed
Billboard
Logo
Progression:
Supervision notes
Group Supervisions & Crits
Interim items & conclude
Covid-19 - Acknowledge how it has caused me to adapt my idea over time. What did i want to dp? What have I adapted to?
Research & Application
Copy and paste parts from interim report - what I looked at & what I learned from it
Mix it with visual aspects
Project in Practice:
All the screenshots I have been taking of the process
Photographers work
Screenshot of me putting them in folders
Explain the digital process