Social awareness campaigns
What is it?
A public awareness campaign is a marketing effort to build public recognition of a problem through media, messaging, and an organised set of communication tactics. These campaigns target a large number of people over a specific period of time to try and generate specific outcomes or achieve pre-determined goals.
Very often, the success of a nonprofit organisation rests on public awareness of the cause that the organisation is seeking to address.
These are the 10 key elements that I tried to incorporate into my final project:
Ignites from a strong emotion;
Establishes personal value/purpose for the organisers;
Ties process to the outcome;
Grabs attention at the launch;
Captures imagination along the way;
Focuses on passion more than leader(s);
Designs it to spread;
Makes followers matter;
Ends with a big goal; and,
Creates a measurable difference.